How Your Small Business can Succeed on Facebook
It seems everyone has an opinion on what you should be doing to succeed on Facebook: You should post every day; You should join Groups; You should take advantage of Messaging, Ad Manager, Marketplace, etc.; And you should be create videos and Live Stories while tagging and liking and commenting on everything all the time.
Here’s the thing: you SHOULD do all of that, but you won’t. And it’s not because you don’t want to or you think these tasks aren’t helpful to growing your brand awareness. It’s because you just don’t have the time, really no one does, to keep up with all of these online interactions while simultaneously staying on top of your current workload. Asking that of yourself is insanity.
And what about the things you don’t know how to do? If you want to get great feedback and appeal to a wider audience, you generally have to put out fantastic products. This means spending even more time teaching yourself about editing and social media marketing and learning about different algorithms and social selling techniques.
Bottom line: you don’t have the time, but you need to find someone who does.
That’s the secret to becoming more successful on Facebook: Hire a Facebook expert. Find someone who knows all about Facebook’s tools and how to best utilize them to grow your business. This person should be familiar with social media strategy, so they will have a good grasp of how to create and integrate content that is unique to your company so more people will see it.
So now you’re faced with a new challenge: how can you remain genuine while using someone else as your digital voice? How can this Facebook expert personify your brand when they don’t know nearly as much about it as you do? These are fantastic concerns to have, and they should cause you to cultivate a strong relationship with whomever you hire to take over your Facebook.
There are countless brands run by social media managers that are paving their way on Facebook. These marketing experts represent the principals, thoughts, and face of the company, and it’s their job to know the audience and understand the organization’s ideals. Mainly, they are trained to respond to questions and consistently prompt engagement while following your directives and principals.
Now all of this will come at a cost. The reality is that you get what you pay for, so be sure to ask what the social media expert’s fees are and what kind of rate they charge. Some charge by the hour and others have monthly arrangements. You shouldn’t be focused on getting the best price though. Your main objective is to get the best value, so be sure to thoroughly vet the experts you interview. You want to be sure that, not only are you satisfied with their quality of work, you can establish mutual expectations. You will want to know how often they will be connected to your Facebook throughout the day and what their average turnaround time is for responding to comments and questions. You will also need to set up some metric to figure out how effective their work is. This will show you if you are getting the most bang for your buck, and spending your time reviewing metrics is way less energy than doing all of the actual Facebook work.
Let us reiterate: You get what you pay for. If you don’t have the money to drop on a big-name social media management firm/consulting agency, then go with the college student with a large social media following. They will still have plenty of experience to help you grow your business, and they are fast learners. When it comes to succeeding through Facebook, you are going to get more value out of hiring an expert than you would doing it yourself.